Growing Business through
Data-driven Research
How Can We Help?
Concept & Product Testing
Are you planning to launch a new concept, brand, product, or service? Not sure how functions, features, packaging, prices, user experience, taste, elements in advertisement, etc. appeal to your consumers?
Consumer Market Research
A happy customer tends to be a loyal one and is your powerful word-of-mouth marketing. Do you know how satisfied customers are with your brands, products or services?
Health Market Research
Are you conducting randomized trials to assess effectiveness of clinically approved treatments/interventions? Are you implementing health and wellness campaigns at workplace, schools, and communities?
Content Creation
Are you trying to create engaging content for your new or existing brands, products, or services? Not sure what and how content influence consumers?
Research that Powers Your Business
Concept & Product
Testing
We can help to test how different attributes of your new or existing concept, brand, product or service appeal to various market segments, and design and implement simple to complex surveys to gather feedback from your target consumers. This way, you reduce costs, increase sales, and grow your revenue by optimizing your products and services, and launching only high potential ones.
Consumer Market
Research
We ask the right questions to uncover what your customers think and feel about your products or services. Whether it is surveying usage, brand awareness, habits, experience, taste, and loyalty, we can assist. We find out key drivers of spend; how much customers are willing to pay; intention to buy or recommend your products or services; and what matters most to your customers. That’s where successful businesses thrive. We track KPI and customer behaviour across segments through analytics. We also analyze online reviews and offline feedback using natural language processing tools and discourse analytical approaches.
Health Market
Research
Whether you are designing and conducting randomized approved clinical trials or implementing and evaluating health and wellness programmes, we can assist at any stages of your research when you simply don’t have the time to. We conduct population survey on lifestyle habits, health trends, health risks perceptions, health care costs, etc., and assess effectiveness of health promotion campaigns and outreach. We analyze patient satisfaction survey and online reviews. We help to transcribe and code your audio and video data too.
Content
Creation
We drive your sales and revenue through our content generation, targeting your audience sensory, cognition, affect, preferences, and behaviour across multimedia platforms. We use natural language processing tools to empower your content. We analyze and integrate feedback from your audience to further address their wants, needs, and expectations.